HP's Calculator Website

[rawi]

[quote='0culus' pid='135205' dateline='1596856548']
[quote]Aside from the 12C, I reckon calculator sales to professionals is a dying businesn.

Back in the day, a purchase like an HP-65 or 67 or 41C or similar was a pretty big layout of capital for a machine that you would use for serious computational tasks.

Not anymore.[/quote]

I think we have to realize that the only markets for calculators are schools and universities. Schools for teaching purposes (teachers do not want pupils to use their smartphones and tablets during lessons) and both for testing and exams purposes (to avoid cheating).

But this could be an excellent brand building opportunity for companiels like HP and I do not know if anybody realizes this. If you work with an excellent calculator that enjoys an excellent service on the website you have a very good brand experience. It is known from research that brand attachment formed during childhood and youth can last for a lifetime. And those will be the men and women who will order IT equipment for the decades to come!