DM32 from Swiss Micros

[jonmoore]

(05-17-2023 12:17 PM)Jeff_Birt Wrote:  For all of you complaining about the pricing remember SM is selling niche, low volume, products. They are also not a Chinese knock off factory.

If you read my comments in the other DM32 related thread, you'll see that my pricing strategy feedback centers on a belief that SM are doing themselves a disservice. At the right price, the DM32 could appeal to contemporary students. Primarily those aged 16-18 that are looking for an alternative to the Prime, which isn't well regarded in the UK education sector because of it's CAS capabilities (even with it's exam mode). Staying with the UK sector, at it's what I know, students in this age bracket are also looking for a more grown up calculator than the Casio options they have thrust upon them as the 'officially' approved option.

The 32Sii was a success back in the day because it answered a real need. Surely SwissMicros could move beyond creating hardware for a diminishing audience of passionate nostalgics. The DM42 managed to crossover to a more general audience and I don't see why the DM32 couldn't also succeed as a crossover product for SwissMicros. Part of the reason for the success of the DM42 was that it had what branding experts define as a "single minded proposition" - that being that that it was the worlds most precise handheld calculator. We all know that it's a whole lot more than that, But well defined single minded propositions connect with consumers.

The success of the DM42 as a crossover product was also helped by the ever increasing price of the 42S on auction sites, which was on average more than the price of the superior DM42. Here in the UK 32Sii's and 32s's sell at an average of £80 to £110. That means that the DM32 is more than twice the price of the HP original. You might see opportunists listing their HP 32's a ridiculous asking prices but actual sales tend to achieve more realistic amounts.

https://www.amazon.com/DM42-the-most-pre...B07B4W13GW