12C Article

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Chapter 21, The Life of a Cult Object Before, During, & After an Ethnographic Study: The HP 12c Financial Calculator, pages 396 through 411 in Handbook of Anthropology in Business is a most interesting read with respect to the many incarnations and life cycle of the long lived Hewlett-Packard's landscape financial calculator.

Introduction

The problem in 2001, According to HP

Research Argonautes
  Itinerary & Practices Involving the 12c
  Representations of the 12c: A Plurality of Meanings

Strategies Developed by HP (Post-2001)
  Limited Series
  Launching the 12c Platinum in 2003
  The 12c's 25th Anniversary in 2006
  The 12c's 30th Anniversary in 2011

Cult Objects & Their Ethnographies

Conclusion

References

Notes

BEST!
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